The premier global database of current sponsorship news
9th July, 2020/France
IOC and Atos extend worldwide Olympic partnership

The International Olympic Committee (IOC) and Atos, a global leader in digital transformation, today announced an extension to their long-standing Worldwide Olympic Partnership through to 2024.

Atos will extend its TOP partnership through to 2024, looking to further support the digital transformation of the Olympic Games as the lead integrator for technology and to keep fulfilling its role in securing the IT infrastructure for the Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024.

Atos has been an Information Technology Partner to the Olympic Movement since 1989, when the company provided services for the Olympic Games Barcelona 1992 Organising Committee. Atos became the Olympic Movement’s Worldwide Information Technology Partner in 2001.

As a global Partner, Atos will continue its support of the Olympic Games Tokyo 2020, as well as the Olympic Winter Games Beijing 2022, and the Olympic Games Paris 2024, where Atos' global headquarters is located. The agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games.

4th July, 2020/Zambia
BetBarter signs title sponsorship agreement with Zambia Cricket League

Sky Infotech, a leading and fast-growing online i-gaming company in multiple emerging markets, has signed a partnership with Zambia Professional Cricketers Association, for its brand Betbarter.com. The new deal sees the brand Betbarter, which caters for online game lovers with a range of different games, become the title sponsor of the Zambia Cricket League 2020, the next cricket tournament in Zambia.

The four participating teams of the BetBarter Zambia Cricket League, namely Lusaka Heats, Ndola Blitz, Kitwe Kings and Kabwe Stars, will take part in the tournament from 4th July to 12th July. Vision View Productions, who are based in South Africa, will be the event's production team. Live streaming will be available on the official YouTube channel of BetBarter and registered users of BetBarter can watch the matches on the site itself at betbarter.com.

The Chairman of Zambia Professional Cricketers Association, Mr Kushal Jain, said: "It will be an exciting league season for the teams looking forward to hitting the ground. The league will be an ideal preparation of the sport for the players and also a tremendous opportunity for fans to enjoy good cricket. We want to thank all those who recognise the global nature of the game and support cricket across boundaries".

13th June, 2020/USA
Long Beach Harbor Commission sponsors 137 arts, education and environment groups

The Long Beach Board of Harbor Commissioners has approved 137 community sponsorships totaling $370,195, capping off a year of Port awards that highlight the Port of Long Beach's role in international trade and dedication to social responsibility.

With the latest sponsorships, the Port has awarded a total of $746,195 in the current fiscal year, which began October 1st, 2019, for 261 total events representing a wide cross-section of the city and causes such as the arts, environment, social justice and historic preservation.

Sponsorship recipients are required to promote the Port through their sponsored events to spread awareness about the Port's maritime and commercial interests. This requirement for Port promotion is based on the common law Public Trust Doctrine which requires that revenues generated by the Port be reinvested back into the public trust lands for the benefit of the public.

The Port accepts sponsorship applications twice a year, in March and September. More information about the Community Sponsorship Program and a list of approved sponsorships can be found here.

9th June, 2020/UK
Formula 1 confirms first race to start three year agreement with new Official Sponsor Liqui Moly

Formula 1 has confirmed that Liqui Moly has become an Official Sponsor of Formula 1, upgrading from their original deal as a Regional Sponsor, following a successful first year in 2019.

The Official Sponsorship will begin at the Formula 1 Pirelli Grosser Preis Der Steirmark 2020 Spielberg and run for three years to the end of the 2022 season. Parties to the agreement say it demonstrates the natural partnership that exists between the world's most popular motorsport series and the globally renowned vehicle care product experts.

The partnership will allow Liqui Moly to continue to increase their brand recognition with F1 audiences across the world and will include track signage at eleven Grands Prix along with the ability to promote the partnership on a global basis.

2nd June, 2020/USA
2020 Charles Schwab Challenge to feature charitable program supporting National Pandemic Relief and DFW Community

The PGA TOUR is set to return with the 2020 Charles Schwab Challenge, held at the Colonial Country Club from June 11th-14th in Fort Worth, Texas. In association with the tournament and in light of the unprecedented times in which it is being held, Schwab and the PGA TOUR have announced a new charitable platform, "Rise to the Challenge", which will raise money to benefit the TOUR's COVID-19 Relief Fund nationally and the tournament's Birdies for Charity fund in Dallas-Fort Worth.

As previously announced by the PGA TOUR, the rescheduled Charles Schwab Challenge will be the first tournament to be played since March, and will restart the 2020 PGA TOUR schedule. It will be held without spectators on site, but will be broadcast nationally to a televised audience on the Golf Channel and on CBS Sports.

"This tournament is associated with some of the greatest names to play the sport and Charles Schwab is honoured to help continue its tradition", said Jonathan Craig, senior executive vice president, Investor Services & Marketing at Charles Schwab. "It is fitting that this tournament, with its rich history, will mark an early step for the country as it begins its cautious recovery from the pandemic. Though the 2020 Charles Schwab Challenge will understandably operate differently than originally planned, our commitment to the tournament, its fans and the Dallas-Fort Worth community remains unwavering".

For more information on the tournament and its Birdies for Charity program, visit www.schwabgolf.com and www.charlesschwabchallenge.com. Visit pgatourcharities.org for more on the PGA TOUR's COVID-19 Relief Fund.

30th May, 2020/Italy
Acronis enters official AI partnership with A.S. Roma

Acronis, a global leader in cyber protection, today announced the Official Artificial Intelligence partnership with Associazione Sportiva Roma, an Italian professional football club. Under the agreement, Acronis will be providing AI and Machine Learning (ML) solutions to process football data to optimise game and business operations, and cyber protection solutions for mission-critical workloads.

A.S. Roma's Chief Operating Officer, Francesco Calvo, shared his thoughts on the importance of the partnership. "The sport of football is constantly evolving, and we have entered an age where we are more dependent than ever before on data to make game-winning calls. However, the more important data is the more at risk it becomes. This is why we are partnering up with Acronis to not only help us analyse and improve the quality of the data we collect, but also to protect it. We are excited to be #CyberFit with Acronis".

AI/ML technology is a major factor of the partnership. Not only is it being applied in data analysis, but it is also a core part of many of the solutions that AS Roma will be using to protect their systems. One such solution is Acronis Cyber Protect, an AI-powered integration of data protection and cyber security. Everything an organisation needs to protect itself from cyber threats and data loss, including backup and recovery, anti-malware, and security management, can be managed from a single console.

"AI and ML technologies will help the club in the back office and on the pitch, especially as the country recovers from the Covid-19 pandemic", explained Acronis' Senior Vice President, Jan-Jaap Jager.

29th May, 2020/USA
United Healthcare (UHC) commits to supporting postponed Maryland Cycling Classic as presenting sponsor

Race organizers of the newly-created Maryland Cycling Classic along with state, city and Baltimore County partners announced the event's postponement until 2021 due to COVID-19 related health and safety concerns. But organizers also announced that UnitedHealthcare (UHC) has signed on as the presenting sponsor of the event and remains committed to supporting in 2021.

Like many other major events around the world, the Maryland Cycling Classic is challenged by the current unknowns around COVID-19 and health and safety concerns while staging an outdoor, free, public event with large crowds.

The race, which is slated to start in Baltimore County and finish in the City of Baltimore, will attract some of the world's best cyclists, including Tour de France riders, Olympians, World and National Champions. The weekend-long celebration will include community and lifestyle events.

"I'm very excited to see UnitedHealthcare and other sponsors stepping up to support cycling during this time. I think their commitment to the sport will get us through this difficult period and it's nice to know they believe in our sport", said Gavin Mannion, the winner of the 2018 Colorado Classic, who races professionally for Rally Cycling, one of the top U.S.-based professional teams. "As an American athlete, it's exciting to have a UCI Pro Series one-day event in the U.S. Since I've been a pro cyclist, the U.S. has had some very high-level stage races, but always seemed to lack in the one-day department, so, I'm already looking forward to next year".

27th May, 2020/Iceland
PUMA signs long-term partnership with the Football Association of Iceland

Sports company PUMA has entered into a long-term partnership with the Football Association of Iceland (KSI) to become the official technical sponsor for the men’s, women’s and youth teams.

With a population of just 330,000, Iceland qualified for the UEFA EURO 2016 Finals and was the smallest national team to qualify for the men's FIFA World Cup in 2018. The women's team have also achieved success by qualifying for three UEFA Women's European Championships in a row, 2009, 2013 and 2017. Following their rise in the world rankings, Iceland has been embraced around the world, capturing the imagination of football fans with inspirational performances on the pitch and strong support off the pitch.

Fans of the Icelandic team have produced an exhilarating stadium atmosphere with the now iconic ‘Thunderclap’. This spectacle has gained widespread popularity and attention after reverberating all over the world. Following matches, the players join the fans to continue this tradition in a post-match ritual, showcasing the remarkable bond the team have with their fans.

Iceland will join a number of national teams on the PUMA roster such as Italy, Austria, Serbia, Switzerland and the Czech Republic.

25th May, 2020/China
BASF renews global sponsorship of WorldSkills to continue developing new talent

BASF's Coatings division has signed a new global industry partnership with WorldSkills International. The agreement continues BASF's long-standing commitment to developing new talent in the automotive refinish industry and solidifies BASF's support of the next global WorldSkills Competition, which will be held in Shanghai in 2021.

Started in 1950, WorldSkills Competitions boast a position as the gold standard of excellence in vocational skills, inspiring young competitors to reach new heights, while giving them the training and skills needed to turn their passion into a profession. The last global WorldSkills Competition, held in Kazan, Russia in 2019, featured more than 1,350 competitors from sixty-three countries and regions.

BASF's sponsorship is one of several initiatives to develop skilled spray painters around the globe. "We are very happy to partner with WorldSkills once again following the successful use of our Glasurit brand of refinish coatings at WorldSkills Kazan 2019 to focus on sustainability, digitalization and diversity for the next generation of spray painters. The event brings together young people, industry, government, education and institutions, to promote the benefits of our industry and drives the passion for skilled car painters to enter the field", said Fabien Boschetti, Director, Global Marketing Automotive Refinish Coatings Solutions, BASF.

22nd May, 2020/China
Alibaba challenges students to create solutions for a post Covid-19 world

Innovative students from across thirteen markets who want to help the world and be rewarded for their ingenuity will now have the chance.

Alibaba Business School has announced the launch of Alibaba Global E-Commerce Talent (GET) Global Challenge 2020, aimed squarely at helping businesses and organizations worldwide recover faster and rebound stronger in the wake of the Covid-19 pandemic. The competition aims to empower the next generation of entrepreneurial talents to contribute by creating transformative digital solutions in collaboration with mentors and partners from the Alibaba network.

Targeted at university and higher education institution students from thirteen markets including the African continent, China, Colombia, France, Indonesia, Malaysia, Mexico, the Philippines, Russia, Serbia, South Korea, Thailand and Uzbekistan, the competition will be conducted virtually and span four phases. A minimum of 100 teams, each comprising three to five members, are expected to compete. Following national finals that will take place between June and August, over thirty teams will face off virtually in the World Finals from August 17th to 25th, 2020.

21st May, 2020/USA
Sporting KC announces new facility names at Compass Minerals National Performance Center and Compass Minerals Sporting Fields

As part of a multifaceted First Team partnership with Compass Minerals, Sporting Kansas City has formally announced new names for two world-class sports facilities in Kansas City, Kansas: Compass Minerals National Performance Center, formerly Pinnacle, and Compass Minerals Sporting Fields, formerly Wyandotte Sporting Fields.

The multi-year partnership launched in 2018 and saw Compass Minerals become Sporting Kansas City's first sleeve sponsor ahead of the 2020 Major League Soccer season.

Compass Minerals National Performance Center, a $75-million facility that opened in 2018, serves as the state-of-the-art training home of Sporting Kansas City and a premier soccer destination for the development of players, coaches and referees at the youth through professional levels. Compass Minerals Sporting Fields, a $20-million complex that opened in 2017, boasts 12 playing fields across 52 acres as one of the Midwest’s top venues for youth sports.

Headquartered in Overland Park, Kansas, Compass Minerals is the official plant nutrition and salt provider of Sporting Kansas City with production and packaging facilities located throughout the world. The company is the leading salt producer in North America and the United Kingdom as well as the United States’ leading producer of magnesium chloride.

19th May, 2020/USA
Bank of America signs on as Founding Corporate Sponsor of SciTech Scity Innovation Campus

Liberty Science Center (LSC) has announced that Bank of America has signed on as a Founding Corporate Sponsor of SciTech Scity, LSC's planned 30-acre innovation campus that will aim to grow dozens of world-changing science and technology companies and reimagine K-12 science education.

Bank of America donated $1 million to the effort, which will ensure that the scientists of tomorrow will be prepared with the tools and technologies they need to deal with future crises, as well as to discover and pioneer breakthroughs that will make the world a better place for years to come.

The bank has dedicated more than $100 million to coronavirus response efforts to help tackle pressing health and humanitarian issues facing those most vulnerable, such as food insecurity, medical response and access to education.




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