The Sydney Swans sponsorship marks a new milestone for Qatar Airways in Australia. The airline has doubled its footprint in Australia in 2016, with Sydney and Adelaide joining its global network in March and May respectively, joining Perth and Melbourne on the Qatar Airways map. The airline claims that Australian travellers can now go to more places with Qatar Airways than with any other airline serving Australia.
August 21, 2016/Canada
Suncor Energy's Petro-Canada brand renews COC partnership to 2024
Suncor, through its Petro-Canada brand, has announced continued support of Canadian athletes, coaches and their families for an additional eight years as a National Partner of the Canadian Olympic Committee (COC).
The announcement took place at Canada Olympic House in Rio de Janeiro.
The renewed sponsorship agreement extends Petro-Canada and the COC's partnership to 2024, supporting the Canadian Olympic Movement past the PyeongChang 2018 Olympic Winter Games to the 2024 Olympic Games.
29th July, 2016/UK
ECB and NatWest announce new four-year sponsorship deal
The England and Wales Cricket Board (ECB) have announced that NatWest will become their Principal Partner in what is being hailed as a "ground-breaking" agreement.
The new partnership will build on over thirty-five years of collaboration and see NatWest enhance its support of cricket at all levels.
The four-year deal, which starts in May 2017, is the most significant sponsorship NatWest has ever undertaken and means that by 2020 the brand will have been supporting cricket in England and Wales for forty years.
Under the new, expanded partnership NatWest will play a key role in all aspects of the ECB's plans to grow the game, supporting efforts to drive participation with amateur clubs and leagues and strengthening the connection between cricket fans and the England men's, women's, age-group and national disability teams. NatWest's brand will also be emblazoned on all these England team shirts.
19th July, 2016/Russia
FIFA unveils first-ever World Cup regional supporter
Russia's Alfa-Bank has been announced as the first FIFA World Cup Regional Supporter during an event in Moscow, marking what FIFA calls "an important milestone" in its commercial strategy.
As a Regional Supporter for Europe, Alfa-Bank will activate sponsorship initiatives around the 2018 FIFA World Cup™ and the FIFA Confederations Cup 2017 across Russia and the European continent, where it has 745 offices and branches. Alfa-Bank will also support FIFA on a number of ticketing-related projects with the aim of enhancing services to fans.
FIFA Secretary General Fatma Samoura praised the partnership: "We are delighted that Alfa-Bank is joining our team of Commercial Affiliates for the 2018 FIFA World Cup as the first-ever European Regional Supporter. The staging of the FIFA World Cup and the FIFA Confederations Cup requires many banking services, not just for the fans but also for the organisers. So it is very important for us to be able to count on the expertise and vast network of Alfa-Bank in Russia. We look forward to working with them in the delivery of these tournaments".
16th July, 2016/UK
TMF Group sponsors Sir Ranulph Fiennes' "Global Reach Challenge"
TMF Group has announced its sponsorship of the "Global Reach Challenge", renowned explorer Sir Ranulph Fiennes' world record breaking attempt to become the first person to cross both polar ice caps and climb the highest mountain on every continent.
TMF Group brand ambassador, Sir Ranulph Fiennes has just returned from climbing Mount Elbrus, the highest mountain in Europe. He has already successfully summited Mount Everest in Asia (2009) and Mount Kilimanjaro in Africa (2004), as well as reaching both the North and South Poles by crossing theAntarctic continent and the Arctic Ocean.
In a race to secure the record before anyone else, the 72-year old will climb four more mountains in less than a year: Mount Carstensz in New Guinea (Australasia), Mount Vinson in Antarctica, Aconcagua in Argentina (South America), and finally Denali, the highest peak in north America and one of the world's most dangerous and difficult mountains to climb.
July 13, 2016/United States
Cutter® insect repellent named Official Sponsor of U.S. Men's and Women's national soccer teams
Spectrum Brands, Inc. – Pet, Home & Garden Division and Soccer United Marketing, LLC - has announced an exclusive, multi-year agreement that will make the Cutter brand the official insect repellent of U.S. Soccer, including the U.S. Men's and Women's National Teams, and the National Women's Soccer League.
The sponsorship includes advertising and promotional rights, field-level signage and in-market activities.
"With the rapid growth of soccer at all levels in the United States, combined with the popularity of the U.S. Men's and Women's National Teams, comes the opportunity for our Cutter brand to connect with a consumer base that is diverse, active and on the rise", said Eric Kenney, the Company's Division Vice President of Home & Garden Marketing.