The premier global database of current sponsorship news
14th July, 2020/Australia
SCCU announces a 3-year sponsorship deal with Positive Change For Marine Life

Southern Cross Credit Union (SCCU) has expanded its community reach, announcing a three-year sponsorship with Positive Change For Marine Life (PCFML), aimed at highlighting their commitment to sustainability within the Northern Rivers Region.

Having seen first-hand the impact PCFML programs have made in reducing waste throughout local waterways, SCCU recognised the need for a larger partnership. Stuart Edwards, SCCU CEO said: "We're incredibly proud to support a charity thatís not only making a difference right now, but continues to plan ahead for the betterment of people and planet. For us it was a natural fit with PCFML as we share a lot of the same values and look for ways to give back to future generations to come, helping protect the beautiful Northern Rivers Region, we're lucky enough to call home.

Through education and dedication, PCFML's mission is to empower communities to take action, developing long-term initiatives which benefit the sea, and those who rely upon it for survival. PCFML's Northern NSW Campaign Coordinator, Dane Marx, said: "Positive Change for Marine Life is both proud and excited to have built a long-term partnership with Southern Cross Credit Union, and to have them on board and supporting our projects over the next three years. We believe in driving positive change at the community level, and what better way to achieve that than through building strong, long-lasting and positive connections between local businesses, NGOs and stakeholders.

"The first stage of funding from this partnership will help to support our River Warriors Project through the purchase of essential gear to assess and remove marine debris from our rivers as well as looking at broader ecosystem-wide impacts, as part of the projects new direction in 2020. We are equally excited to help provide a channel for Southern Cross Credit Union to get more actively involved in our on-ground work, to help positively address impacts on marine life in the region".

14th July, 2020/China
Yuanfudao announced as the Official E-learning Services Sponsor of Beijing 2022 Games

Yuanfudao has been announced as the Official E-learning Services Sponsor of the Olympic and Paralympic Winter Games Beijing 2022.

Although it's been merely a decade since the Chinese E-learning industry took its first step, this young and booming sector is now claiming the leading position in E-learning globally. Especially in the past few months, E-learning companies in China have made unprecedented progress to become the global model, providing over 200 million K-12 students at home with superb and promising online courses and services.

Yuanfudao will cooperate with Beijing 2022 to promote the Olympic Winter Games among K-12 students by developing related online courses. The company will also take advantage of its technological and educational advantages to pass on Olympic values and ideals, bringing the youngsters closer to winter sports. Beijing 2022 aims to provide Yuanfudao with the platform to showcase its capabilities and deliver more opportunities to develop and benefit others.

As of 13th July, 2020, Beijing 2022 has signed 31 sponsoring enterprises. A total of ten Official Partners have been signed, including Bank of China, Air China, Yili Group, ANTA, China Unicom, Shougang Group, CNPC, Sinopec Group, State Grid and PICC Group. A total of nine Official Sponsors have been signed, including Tsingtao Beer, Yanjing Beer, Jinlongyu, Shunxin, Cultural Investment Holdings, Beijing Beiao Group, Heng Yuan Xiang, Qi An Xin and Yuanfudao. Six Official Exclusive Suppliers have also been signed, namely, EF Education First, iFLYTEK, China Post, Hylink, Snickers and Hongyuan Group. Six Official Suppliers have been signed, namely, PricewaterhouseCoopers, Suirui Group, Kingsoft Office, 1rock Technology, BGCTV and HBTN.

9th July, 2020/France
IOC and Atos extend worldwide Olympic partnership

The International Olympic Committee (IOC) and Atos, a global leader in digital transformation, today announced an extension to their long-standing Worldwide Olympic Partnership through to 2024.

Atos will extend its TOP partnership through to 2024, looking to further support the digital transformation of the Olympic Games as the lead integrator for technology and to keep fulfilling its role in securing the IT infrastructure for the Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024.

Atos has been an Information Technology Partner to the Olympic Movement since 1989, when the company provided services for the Olympic Games Barcelona 1992 Organising Committee. Atos became the Olympic Movementís Worldwide Information Technology Partner in 2001.

As a global Partner, Atos will continue its support of the Olympic Games Tokyo 2020, as well as the Olympic Winter Games Beijing 2022, and the Olympic Games Paris 2024, where Atos' global headquarters is located. The agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games.

4th July, 2020/Zambia
BetBarter signs title sponsorship agreement with Zambia Cricket League

Sky Infotech, a leading and fast-growing online i-gaming company in multiple emerging markets, has signed a partnership with Zambia Professional Cricketers Association, for its brand Betbarter.com. The new deal sees the brand Betbarter, which caters for online game lovers with a range of different games, become the title sponsor of the Zambia Cricket League 2020, the next cricket tournament in Zambia.

The four participating teams of the BetBarter Zambia Cricket League, namely Lusaka Heats, Ndola Blitz, Kitwe Kings and Kabwe Stars, will take part in the tournament from 4th July to 12th July. Vision View Productions, who are based in South Africa, will be the event's production team. Live streaming will be available on the official YouTube channel of BetBarter and registered users of BetBarter can watch the matches on the site itself at betbarter.com.

The Chairman of Zambia Professional Cricketers Association, Mr Kushal Jain, said: "It will be an exciting league season for the teams looking forward to hitting the ground. The league will be an ideal preparation of the sport for the players and also a tremendous opportunity for fans to enjoy good cricket. We want to thank all those who recognise the global nature of the game and support cricket across boundaries".

13th June, 2020/USA
Long Beach Harbor Commission sponsors 137 arts, education and environment groups

The Long Beach Board of Harbor Commissioners has approved 137 community sponsorships totaling $370,195, capping off a year of Port awards that highlight the Port of Long Beach's role in international trade and dedication to social responsibility.

With the latest sponsorships, the Port has awarded a total of $746,195 in the current fiscal year, which began October 1st, 2019, for 261 total events representing a wide cross-section of the city and causes such as the arts, environment, social justice and historic preservation.

Sponsorship recipients are required to promote the Port through their sponsored events to spread awareness about the Port's maritime and commercial interests. This requirement for Port promotion is based on the common law Public Trust Doctrine which requires that revenues generated by the Port be reinvested back into the public trust lands for the benefit of the public.

The Port accepts sponsorship applications twice a year, in March and September. More information about the Community Sponsorship Program and a list of approved sponsorships can be found here.

9th June, 2020/UK
Formula 1 confirms first race to start three year agreement with new Official Sponsor Liqui Moly

Formula 1 has confirmed that Liqui Moly has become an Official Sponsor of Formula 1, upgrading from their original deal as a Regional Sponsor, following a successful first year in 2019.

The Official Sponsorship will begin at the Formula 1 Pirelli Grosser Preis Der Steirmark 2020 Spielberg and run for three years to the end of the 2022 season. Parties to the agreement say it demonstrates the natural partnership that exists between the world's most popular motorsport series and the globally renowned vehicle care product experts.

The partnership will allow Liqui Moly to continue to increase their brand recognition with F1 audiences across the world and will include track signage at eleven Grands Prix along with the ability to promote the partnership on a global basis.

2nd June, 2020/USA
2020 Charles Schwab Challenge to feature charitable program supporting National Pandemic Relief and DFW Community

The PGA TOUR is set to return with the 2020 Charles Schwab Challenge, held at the Colonial Country Club from June 11th-14th in Fort Worth, Texas. In association with the tournament and in light of the unprecedented times in which it is being held, Schwab and the PGA TOUR have announced a new charitable platform, "Rise to the Challenge", which will raise money to benefit the TOUR's COVID-19 Relief Fund nationally and the tournament's Birdies for Charity fund in Dallas-Fort Worth.

As previously announced by the PGA TOUR, the rescheduled Charles Schwab Challenge will be the first tournament to be played since March, and will restart the 2020 PGA TOUR schedule. It will be held without spectators on site, but will be broadcast nationally to a televised audience on the Golf Channel and on CBS Sports.

"This tournament is associated with some of the greatest names to play the sport and Charles Schwab is honoured to help continue its tradition", said Jonathan Craig, senior executive vice president, Investor Services & Marketing at Charles Schwab. "It is fitting that this tournament, with its rich history, will mark an early step for the country as it begins its cautious recovery from the pandemic. Though the 2020 Charles Schwab Challenge will understandably operate differently than originally planned, our commitment to the tournament, its fans and the Dallas-Fort Worth community remains unwavering".

For more information on the tournament and its Birdies for Charity program, visit www.schwabgolf.com and www.charlesschwabchallenge.com. Visit pgatourcharities.org for more on the PGA TOUR's COVID-19 Relief Fund.

30th May, 2020/Italy
Acronis enters official AI partnership with A.S. Roma

Acronis, a global leader in cyber protection, today announced the Official Artificial Intelligence partnership with Associazione Sportiva Roma, an Italian professional football club. Under the agreement, Acronis will be providing AI and Machine Learning (ML) solutions to process football data to optimise game and business operations, and cyber protection solutions for mission-critical workloads.

A.S. Roma's Chief Operating Officer, Francesco Calvo, shared his thoughts on the importance of the partnership. "The sport of football is constantly evolving, and we have entered an age where we are more dependent than ever before on data to make game-winning calls. However, the more important data is the more at risk it becomes. This is why we are partnering up with Acronis to not only help us analyse and improve the quality of the data we collect, but also to protect it. We are excited to be #CyberFit with Acronis".

AI/ML technology is a major factor of the partnership. Not only is it being applied in data analysis, but it is also a core part of many of the solutions that AS Roma will be using to protect their systems. One such solution is Acronis Cyber Protect, an AI-powered integration of data protection and cyber security. Everything an organisation needs to protect itself from cyber threats and data loss, including backup and recovery, anti-malware, and security management, can be managed from a single console.

"AI and ML technologies will help the club in the back office and on the pitch, especially as the country recovers from the Covid-19 pandemic", explained Acronis' Senior Vice President, Jan-Jaap Jager.

29th May, 2020/USA
United Healthcare (UHC) commits to supporting postponed Maryland Cycling Classic as presenting sponsor

Race organizers of the newly-created Maryland Cycling Classic along with state, city and Baltimore County partners announced the event's postponement until 2021 due to COVID-19 related health and safety concerns. But organizers also announced that UnitedHealthcare (UHC) has signed on as the presenting sponsor of the event and remains committed to supporting in 2021.

Like many other major events around the world, the Maryland Cycling Classic is challenged by the current unknowns around COVID-19 and health and safety concerns while staging an outdoor, free, public event with large crowds.

The race, which is slated to start in Baltimore County and finish in the City of Baltimore, will attract some of the world's best cyclists, including Tour de France riders, Olympians, World and National Champions. The weekend-long celebration will include community and lifestyle events.

"I'm very excited to see UnitedHealthcare and other sponsors stepping up to support cycling during this time. I think their commitment to the sport will get us through this difficult period and it's nice to know they believe in our sport", said Gavin Mannion, the winner of the 2018 Colorado Classic, who races professionally for Rally Cycling, one of the top U.S.-based professional teams. "As an American athlete, it's exciting to have a UCI Pro Series one-day event in the U.S. Since I've been a pro cyclist, the U.S. has had some very high-level stage races, but always seemed to lack in the one-day department, so, I'm already looking forward to next year".

27th May, 2020/Iceland
PUMA signs long-term partnership with the Football Association of Iceland

Sports company PUMA has entered into a long-term partnership with the Football Association of Iceland (KSI) to become the official technical sponsor for the menís, womenís and youth teams.

With a population of just 330,000, Iceland qualified for the UEFA EURO 2016 Finals and was the smallest national team to qualify for the men's FIFA World Cup in 2018. The women's team have also achieved success by qualifying for three UEFA Women's European Championships in a row, 2009, 2013 and 2017. Following their rise in the world rankings, Iceland has been embraced around the world, capturing the imagination of football fans with inspirational performances on the pitch and strong support off the pitch.

Fans of the Icelandic team have produced an exhilarating stadium atmosphere with the now iconic ĎThunderclapí. This spectacle has gained widespread popularity and attention after reverberating all over the world. Following matches, the players join the fans to continue this tradition in a post-match ritual, showcasing the remarkable bond the team have with their fans.

Iceland will join a number of national teams on the PUMA roster such as Italy, Austria, Serbia, Switzerland and the Czech Republic.




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