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29 September, 2016/United States Kellogg Company renews partnership with U.S. Olympic Committee
Kellogg Company and the United States Olympic Committee have announced that Kellogg is renewing its commitment to Team USA and will sponsor the USOC through the 2018 and 2020 Olympic and Paralympic Games.
"It is an honor to continue to be associated with the USOC, and to help the athletes of Team USA achieve their dreams of representing our country at the Olympic and Paralympic Games," said Paul Norman, president of Kellogg North America.
"Together, we will continue to celebrate the things that drive people to get up in the morning, and what inspires them to reach their full potential each day".
Kellogg's sponsorship category covers hot and cold cereal and granola, wholesome portable breakfasts, and frozen breakfast.
"Kellogg has been a strong supporter of America's athletes, helping to provide the resources they need to pursue their dreams of competing in Olympic and Paralympic Games", said Scott Blackmun, CEO, USOC.
19th September, 2016/UK British Cycling and HSBC UK announce lead partner deal
British Cycling and HSBC UK have announced a partnership that will see HSBC UK become the new Lead Partner of British Cycling for the next eight years. The partnership will start on January 1st, 2017 and seeks to embrace communities nationwide.
HSBC UK will work with British Cycling, as well as Scottish Cycling and Welsh Cycling, across the sport from participation at grassroots level and major organised cycling events through to the highest level of performance with the Great Britain Cycling Team.
"This is a huge moment for cycling in Great Britain", said Ian Drake, CEO of British Cycling. "Working together with HSBC UK, we will provide the encouragement and opportunities to make cycling the most popular activity and sport of choice in Great Britain. We want to help transform an increasingly inactive and unhealthy nation through cycling".
British Cycling and HSBC UK will deliver events and programmes across local communities, towns and free-to-enter mass participation events aimed at getting millions of people on their bikes.
17th September, 2016/Asia World Snooker announces new event in China with record prize money
Snooker's new Evergrande China Championship will have a top prize of £200,000, the biggest ever for a tournament outside the UK.
The event will run from November 1st to 5th and it will also be the first ever professional tournament in the city of Guangzhou in the Guangdong Province of South East China.
This year it will be a 16-man non-ranking invitation tournament, with the top ten in the world rankings invited, along with the next four-players from the separate one-year ranking list, and the field to be made up by two players nominated by the China Billiards and Snooker Association (CBSA).
The total prize money will be £650,000, with first round losers to receive £15,000, and the winner to bank £200,000.
15 September, 2016/United States Jackson named Official U.S. Sponsor of "Exhibitionism - The Rolling Stones"
Jackson National Life Insurance Company® (Jackson®) will serve as the official U.S. Sponsor of "Exhibitionism — The Rolling Stones", a traveling exhibit that offers comprehensive insight into the Rolling Stones through an immersive and interactive tour highlighting the band's legacy.
Exhibitionism is the largest touring experience of its kind and the first time in history the band has unlocked their vast private archives. Previously housed at the Saatchi Gallery in London, Exhibitionism will make its North American debut in New York City in November at the iconic Industria, West Village.
Barry Stowe, chief executive officer and chairman of Prudential plc's North American Business Unit, said the sponsorship is a natural fit for the company, and a defining project in enhancing Jackson's brand identity.
10th September, 2016/Germany Würth signs as official sponsor of European Qualifiers for World Cup 2018
UEFA and Würth have announced a partnership that sees Würth become UEFA's seventh and final official sponsor for the European Qualifiers for the 2018 FIFA World Cup.
As part of the agreement, Würth – the world market leader in its core business, the trade in assembly and fastening material – will benefit from a wide range of promotional rights for the qualifying matches for the 2018 World Cup, including visibility on perimeter board advertising across Europe.
The global stature and scale of the European Qualifiers allows Würth to activate well beyond the markets of the fifty-four participating countries, the company points out.
7th September, 2016/UK ITV, Matalan and Time Inc. UK launch new partnership
Matalan are launching a content-led partnership with ITV and Time Inc. UK. The partnership, originated and brokered by Electric Glue, will see Matalan broadcast bi-weekly bespoke fashion and style shows on their online and digital platforms.
Matalan have chosen to partner with ITV and Time Inc. UK to create Matalan Presents: The Show, in what is claimed to be an innovative and mould-breaking series of programmes that are an entertaining and informative resource for women everywhere, providing hints and tips on current trends, fashion essentials and inspirational ideas for their homes.
Matalan Presents: The Show is produced by ITN Productions for ITV AdVentures and is presented by Denise Van Outen, who will be joined by fashion industry insiders including fashion journalists from Time Inc. UK brands and prominent style bloggers, sharing their expert insight on the best styles for autumn and winter.
25th August, 2016/Australia Qatar Airways sign their first major football sponsorship deal in Australia
Qatar Airways has marked its first foray into the Australian Football League (AFL) with a three-year sponsorship of the Sydney Swans, signing with the team until the end of the 2019 season.
The Sydney Swans sponsorship marks a new milestone for Qatar Airways in Australia. The airline has doubled its footprint in Australia in 2016, with Sydney and Adelaide joining its global network in March and May respectively, joining Perth and Melbourne on the Qatar Airways map. The airline claims that Australian travellers can now go to more places with Qatar Airways than with any other airline serving Australia.