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International media planning and buying
19th July, 2016/Russia
FIFA unveils first-ever World Cup regional supporter

Russia's Alfa-Bank has been announced as the first FIFA World Cup Regional Supporter during an event in Moscow, marking what FIFA calls "an important milestone" in its commercial strategy.

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As a Regional Supporter for Europe, Alfa-Bank will activate sponsorship initiatives around the 2018 FIFA World Cup™ and the FIFA Confederations Cup 2017 across Russia and the European continent, where it has 745 offices and branches. Alfa-Bank will also support FIFA on a number of ticketing-related projects with the aim of enhancing services to fans.

FIFA Secretary General Fatma Samoura praised the partnership: "We are delighted that Alfa-Bank is joining our team of Commercial Affiliates for the 2018 FIFA World Cup as the first-ever European Regional Supporter. The staging of the FIFA World Cup and the FIFA Confederations Cup requires many banking services, not just for the fans but also for the organisers. So it is very important for us to be able to count on the expertise and vast network of Alfa-Bank in Russia. We look forward to working with them in the delivery of these tournaments".

"The main focus of our partnership with FIFA is to contribute to delivering a successful FIFA World Cup in Russia and providing the highest levels of banking services to football fans", said Petr Aven, Chairman of the Board of Directors of ABH Holdings S.A. and a member of Alfa-Bank's Board of Directors. "Alfa-Bank is certain that our new partnership with FIFA is a winning formula for our existing clients, many of whom are football fans, who use our services. Being a Regional Supporter offers Alfa-Bank the opportunity to acquire new customers via the extension of our current outstanding services to the many football fans attending the tournament".


16th July, 2016/UK
TMF Group sponsors Sir Ranulph Fiennes' "Global Reach Challenge"

TMF Group has announced its sponsorship of the "Global Reach Challenge", renowned explorer Sir Ranulph Fiennes' world record breaking attempt to become the first person to cross both polar ice caps and climb the highest mountain on every continent.

TMF Group brand ambassador, Sir Ranulph Fiennes has just returned from climbing Mount Elbrus, the highest mountain in Europe. He has already successfully summited Mount Everest in Asia (2009) and Mount Kilimanjaro in Africa (2004), as well as reaching both the North and South Poles by crossing theAntarctic continent and the Arctic Ocean.

In a race to secure the record before anyone else, the 72-year old will climb four more mountains in less than a year: Mount Carstensz in New Guinea (Australasia), Mount Vinson in Antarctica, Aconcagua in Argentina (South America), and finally Denali, the highest peak in north America and one of the world's most dangerous and difficult mountains to climb.

Sir Ranulph outlined his reasons for undertaking the challenge: "In 2009, I was the first person to complete what was then The Grand Slam, which was, and was established in the New York Explorers Club and everywhere else, as being the first person to cross the Arctic Ocean, on the surface of the Arctic Ocean, and the Antarctic Continent, and the highest mountain, Everest – known as the third Pole.


July 13, 2016/United States
Cutter® insect repellent named Official Sponsor of U.S. Men's and Women's national soccer teams

Spectrum Brands, Inc. – Pet, Home & Garden Division and Soccer United Marketing, LLC - has announced an exclusive, multi-year agreement that will make the Cutter brand the official insect repellent of U.S. Soccer, including the U.S. Men's and Women's National Teams, and the National Women's Soccer League.

The sponsorship includes advertising and promotional rights, field-level signage and in-market activities.

"With the rapid growth of soccer at all levels in the United States, combined with the popularity of the U.S. Men's and Women's National Teams, comes the opportunity for our Cutter brand to connect with a consumer base that is diverse, active and on the rise", said Eric Kenney, the Company's Division Vice President of Home & Garden Marketing.

"Given recent publicity regarding the Zika virus, the continued concern about mosquito-borne illnesses is understandable. Through our partnership with U.S. Soccer and the National Women's Soccer League, our Cutter brand will strive to help everyone, from soccer parents and fans to world class athletes, learn how to better protect themselves from mosquitoes for more than fifty years".


12th July, 2016/Australia
Basketball Australia announces pre-Rio sponsorship boost from Helloworld

The Australian national basketball team has received a timely boost just before Rio with the announcement of a four-year sponsorship deal with Helloworld, which includes naming rights to the men's national team and the Australian Junior Championships.

The Boomers will be henceforth be known as the Helloworld Boomers and the Helloworld Australian Junior Championships will commence from September 2016 with the Under 14 Club events.

The partnership portfolio will see Helloworld promoted to the entire basketball community from grassroots to elite. The contract was effective from July 4th.


7th July, 2016/India
Qatar Airways partners Indian Film Academy celebrations

Qatar Airways was the official airline partner at the 17th International Indian Film Academy (IIFA) celebrations in Madrid recently, attracting leading celebrities from the Indian and international film fraternity.

The award-winning airline played an important role in flying distinguished members of the Indian film industry as guests on board Qatar Airways to Madrid, including leading celebrities Sonakshi Sinha, Bipasha Basu, Fawad Khan, Abhay Deol, Neil Nitin Mukesh, Vivek Oberoi, Subash Ghai, David Dhawan, Gulshan Grover and many more.

Qatar Airways Senior Vice President Europe, Jonathan Harding, said the airline was delighted to have well-known celebrities from the Indian film fraternity on board.

"Qatar Airways has the proud tradition of sponsoring some of the biggest events in the world, and as a partner to IIFA, we are very excited to have hosted these leading Bollywood celebrities on our double-daily flights to Madrid, allowing them to experience our acclaimed Qatari hospitality and service.


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