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International media planning and buying
February 7, 2015/United States
Dunkin' Donuts scores multi-year partnership with USA Hockey

Dunkin' Donuts has scored yet another key partnership to help support women's hockey, with the announcement of a multi-year agreement with USA Hockey that includes designation as the Official Coffee Shop of the U.S. Women's National Team.

 
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Dunkin' Donuts will sponsor the U.S. Women's National Team as it participates in key events, including the 2017 International Ice Hockey Federation Women's World Championship and the 2017 Women's Four Nations Cup. The agreement also includes advertising on www.usahockey.com and the brand's logo featured on team practice jerseys.

This partnership follows less than two months after Dunkin' Donuts became the first official corporate sponsor of the new National Women's Hockey League (NWHL).

Dunkin' Donuts also recently entered into a personal services agreement with two-time Olympic silver medalist Meghan Duggan, a member of the U.S. Women's National Team since 2006. Duggan, a five-time world champion, is also a star of the NWHL's Buffalo Beauts.

 

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