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USA RUGBY SIGNS HEATHROW EXPRESS AS OFFICIAL PARTNER
USA Rugby has signed Heathrow Express, the premium Heathrow Airport-to-central London train service, as an official partner - just hours after booking a berth to the IRB Rugby World Cup 2015 (RWC) in England next year.
 
Global roundup
 
What House? Awards sponsorship 7th April, 2014/UK
Moneypenny to sponsor What House? Awards 2014


7th April, 2014/United States
LPGA announces 2014 International Crown Ambassador sponsors

6th April, 2014/UK
boohoo partners with Made in Chelsea in first sponsorship of a C4 game

3rd April, 2014/New Zealand
700+ firefighters to take on Sky Tower Challenge

3rd April, 2014/Europe
UCI agrees first major sponsorship of UCI Women Road World Cup

2nd April, 2014/Thailand
Manchester United in multi-year sponsorship deal with Thailand's EuroFood

2nd April, 2014/Canada
RBC takes title sponsorship of the Canada Cup

1st April, 2014/Australia
ATC signs Longines for Sydney's richest race

31st March, 2014/Switzerland
Audi extends its commitment to international winter sports


29th March, 2014/United States
Wells Fargo to sponsor new REEL Recovery Film Festival in San Francisco

28th March, 2014/Canada
Butterfly supports Canadian Junior & Cadet Open table tennis tournament


28th March, 2014/Brazil
CNC sponsors WTM Latin America 2014


28th March, 2014/United States
Quicken Loans becomes Title Sponsor of PGA TOUR's National

27th March, 2014/UK
Carlisle Utd sponsor Virgin Trains awards fans 25% discount


27th March, 2014/Canada
Staal Family Foundation named as title sponsor in Thunder Bay

Lycamobile cricket sponsorship 26th March, 2014/UK
Lycamobile partners with Surrey CCC and all nine Test grounds

FedEx ATP sponsorship 22nd March, 2014/UK
FedEx renews sponsorship of ATP World Tour


25th March, 2014/United States
Etihad Airways named official partner of MLS


23rd March, 2014/Australia
Rawlings expands into cricket with Michael Clarke endorsement deal


21st March, 2014/New Zealand
ASICS to sponsor Auckland Marathon

20th March, 2014/Europe
GAIN to sponsor Railway Stakes at the Curragh


15th March, 2014/South Africa
GIA sponsors two Mandela Day libraries in Limpopo

4th March, 2014/Canada
Britco is newest sponsor of 2015 Canada Winter Games

2nd March, 2014/Zimbabwe
Mbada Diamonds chief sees gloomy times ahead for Zimbabwean soccer and its sponsors

1st March, 2014/Europe
adidas partners with UEFA as Official Ball Supplier

24th February, 2014/Asia
Seiko signs sponsorship deal with AFC

7th February, 2014/Australia
Lavazza signs as sponsor of Mercedes-Benz Fashion Week Australia


8th January, 2014/South Korea
YesStyle and YesAsia sponsor U-KISS First U.S. Tour in New York City

29th December, 2013/Nigeria
First Bank is exclusive sponsor of CNN International's new series, African Start-Up


17th December, 2013/Dubai
Emirates announces significantly increased investment in the European Tour


21st November, 2013/Russia
FIFA and adidas extend partnership until 2030

18th November, 2013/Australia
Epson adds new award to its sponsorship of AIPP annual State awards


15th November, 2013/UK
UK Sport and Bupa extend partnership into 2014

11th November, 2013/Singapore
OCBC's 15-year naming rights deal with Singapore Sports Hub is worth $50 million: reports


11th November, 2013/United States
Global Rallycross to introduce Red Bull as Title Sponsor

10th November, 2013/Ghana
Ghana's national football team Black Stars announces uniBank as sponsor

9th November, 2013/Canada
Cooper to be Official Tire of Canadian Hockey League

7th November, 2013/New Zealand
NRM becomes naming rights sponsor of New Zealand's Horse of the Year Show

6th November, 2013/UK
Land Rover confirms continued support of Born Free Foundation as Global Conservation Partner

4th November, 2013/UK
Unilever signs sponsorship agreement with Manchester United

31st October, 2013/New Zealand
Telecom presents first annual Asia Pacific Film Festival (APFF)


30th October, 2013/South Africa
Dancing on Air: Air Products South Africa supports young ballet dancers in Alexandra

30th October, 2013/Singapore
As yet unnamed sponsor ensures continuation of S. Korea's European Tour golf tourney

29th October, 2013/UK
McAfee unveils five year sponsorship deal with Bletchley Park Trust

29th October, 2013/United States
McDonald's reveals Sochi sponsorship plans

23rd October, 2013/UK
Babolat extends partnership with the Lawn Tennis Association


19th October, 2013/Canada
P&G announces sponsorship of Canadian Olympic and Paralympic Team hopefuls

17th October, 2013/United States
Taco Bell extends sponsorship deal as Official Quick Service Restaurant Partner of NBA

17th October, 2013/UK
Lord Nash calls for more academy sponsors

16th October, 2013/South Africa
Major blow to South African national soccer team as Absa bank ends sponsorship support

10th October, 2013/Ireland
AIG Ireland announced as new Dublin GAA sponsor


10th October, 2013/Ghana
MTN and Ghana Football Association agree three-year FA Cup extension


10th October, 2013/United States
Extreme athlete Diana Nyad in 48 hour swim to support victims of Hurricane Sandy

9th October, 2013/Australia
Tourism Australia announces Platinum sponsor of Dreamtime 2013


3rd October, 2013/UK
Success of Barclays ATP World Tour continues to attract sponsors

3rd October, 2013/India
Star India and ESPN land cricket broadcast sponsorship deal with BCCI

25th September, 2013/Australia
Virgin Australia extends partnership with the AFL for five years

24th September, 2013/South Africa
USTDA sponsoring Nigeria electricity distribution sector RTM

21st September, 2013/United States
BMO Harris Bank in multi-year sponsorship of The Phoenix Marathon


19th September, 2013/Germany
Main sponsor Douglas presents 'Douglas Charity Star' at dreamball 2013 in Berlin

19th September, 2013/Japan
Manchester United and Japan's Manda Fermentation Co. announce sponsorship agreement

17th September, 2013/United States
Napa Valley Film Festival (NVFF) announces major sponsors for third annual festival

sponsorship

17th September, 2013
European cycle event raises vital sponsorship funds for transport charity Transaid

17th September, 2013/New Zealand
Auckland Pride Festival & Parade 2014 to be sponsored by ATEED

9th September, 2013/UK
Huawei partners with the PruHealth World Triathlon Grand Final

World sponsorship news archive,
: 2009 - 2013

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World sponsorship news archive,
: 2009 - 2013


 
 
 
The announcement was made in Hong Kong, where the USA Rugby Men's Eagles Sevens team is competing in the IRB HSBC Sevens World Series.

The Eagles beat Uruguay 32-13 in Atlanta in the return leg of their RWC qualifier, having earlier drawn the first leg 27-27 in Montevideo. The win sees America join South Africa, Samoa, Scotland and an Asian qualifier in Pool B of the competition.

Nigel Melville, chief executive of USA Rugby, said: "Rugby is one of the fastest-growing team sports in the U.S., with around one million Americans currently involved. Qualifying for the 2015 Rugby World Cup will see U.S. interest in rugby boom like never before.

"Bringing a UK-based partner like Heathrow Express on board will help support the development of our national teams and the growth of rugby in the U.S., and support our 2015 Rugby World Cup campaign as well as the development of the Eagles as a global sporting brand. It is also the quickest and most comfortable way for fans to get into the heart of the 2015 Rugby World Cup's host city".


Quote, unquote


South Africa | 3rd April, 2014
---------------------
STANDARD BANK BACKS MOST PLANTED GRAPE VARIETY

The Chenin Blanc Association of South Africa has announced the signing of a three year sponsorship agreement with Standard Bank in support of a Top 10 Chenin Blanc Competition.


Europe | 3rd April, 2014
---------------------
FIRST MAJOR SPONSORSHIP OF UCI WOMEN ROAD WORLD CUP AGREED

The sponsorship agreement with The SufferFest appears to be another indication of the growing appeal of women's cycling worldwide.


Thailand | 2nd April, 2014
---------------------
MAN U IN MULTI-YEAR SPONSORSHIP DEAL WITH EUROFOOD

The three-and-a-half year sponsorship will see the famous Manchester United crest and club imagery displayed on the Thai company's products.

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