14th February, 2018/Asia
Hyundai announces Go! SE range to support its sponsorship of 2018 FIFA World Cup
Hyundai Motor has announced the Go! SE range to support its sponsorship of this year's FIFA World Cup in Russia. The Go! SE will run across four model ranges, the i10, i20, i30 Hatchback and Tourer and Tucson.
The Go! SE range features a high level of standard equipment, including satellite navigation and alloy wheels, as well as an exclusive Go! SE cloth upholstery design and Go! body emblems. The Go! SE models are available in a number of colours, including an all new colour, Champion Blue (metallic).
Hyundai's sponsorship package includes comprehensive rights for all FIFA competitions, including the FIFA Women's World Cupô, the FIFA U-20 and U-17 World Cups for both female and male players, the FIFA Beach Soccer World Cup, the FIFA Interactive World Cup, theFIFA Futsal World Cup, the FIFA Confederations Cup and two more editions of the FIFA World Cup.
13th February, 2018/USA
Snapple and Major League Baseball launch official partnership
Snapple and Major League Baseball (MLB) have announced a new partnership, with Snapple becoming the Official Tea and Juice Drink of MLB, beginning with the 2018 season.
The two-year partnership supplies Snapple with marketing and activation rights across MLB special events including All-Star Week, the Postseason and World Series, as well as other key moments during the season. As part of the sponsorship, Snapple and MLB will be releasing a new, baseball themed product that will be offered for a limited time.
Dozens of "Snapple Facts" about baseball will also be placed underneath bottle caps and Fanatics, MLB's Official E-Commerce Partner, will create a special merchandise offer to be found on select Snapple products.
8th February, 2018/Canada
Portland Timbers and Alaska Airlines announce renewal of jersey sponsorship
The Portland Timbers have announced that the club has entered into a multi-year partnership extension with Alaska Airlines. As part of the continued partnership, the Northwest airline's wordmark will continue to be featured prominently on Timbers' game kits and club apparel.
In addition to being featured on Timbers' jerseys, Alaska Airlines will continue to serve as the team's official airline. Alaska Airlines, a Founding Partner of the Timbers, has been the football club's jersey partner since its inaugural 2011 MLS season.
"Alaska Airlines and its amazing group of employees have been part of the MLS Timbers family from the very beginning", said Mike Golub, president of business for the Timbers. "We couldn't be more happy and proud that our wonderful partnership will continue well into the future".
5th February, 2018/Malaysia
Unifi unites Malaysians via Liga Malaysia football sponsorship
Unifi, Telekom Malaysia's convergence brand, has agreed a deal to sponsor Liga Malaysia, which the company describes as signalling "TM's continued support towards local football development and uplifting the standards of sports in the country".
Reports suggest the deal is worth some RM480 million ($US 123.5m) over eight years and will encompass title sponsorship of Liga Super and Piala Super, as well as co-sponsorship of the Piala FA, starting from this year's season until 2025.
Football Association of Malaysia President and Football Malaysia LLP Chairman, the Crown Prince of Johor, Tunku Ismail ibni Sultan Ibrahim, commented: "I am very happy with this landmark partnership, which is the biggest in Malaysian sports history, is a testament to TM's confidence that football and the Malaysian league is a key commercial and unity driver in this country".
30th January, 2018/Canada
Konica Minolta announces four year sponsorship deal with Hockey Canada
Continuing to expand their brand within the hockey community, Konica Minolta Business Solutions (Canada) Ltd. (Konica Minolta), has announced a four year partnership with Hockey Canada, naming Konica Minolta as a Proud Business Supporter of Hockey Canada.
The companies say they will work together to promote Canada's game and to lead, develop, and promote positive hockey experiences. Through this strategic partnership, Konica Minolta gains the benefit of key promotional rights in the business equipment category.
Through the new partnership, Konica Minolta will play an important role in the operational success of world class events hosted by Hockey Canada, including the 2019 World Junior Championship in Vancouver and Victoria. In addition, Konica Monica will support the day-to-day operations of Hockey Canada's administrative offices in Calgary, Ottawa and Toronto.
26th January, 2018/Germany
Mercedes-Benz partners Wheelchair Basketball World Championship
Mercedes-Benz has been appointed official partner of the Wheelchair Basketball World Championship, to take place from 16th to 26th August, 2018 at Hamburg's Inselpark.
Mercedes-Benz has for years been committed to making it possible for people with physical restrictions to enjoy more individual freedom. Alongside extensive driving assistance systems, the company offers a multitude of driving aids ex-factory for very different handicaps. Individual requirements and disability-specific requirements such as the operability of the instruments are taken into account just as much as the functionality, the durability and the characteristically high Mercedes-Benz safety standard.
After the Paralympics, the WBWC is the second biggest event in disabled sport. There is a long tradition of major events in wheelchair basketball being held in Germany.
25th January, 2018/United States and UK
Golf Channel signs up to be Official Media Partner of St Andrews Links
St Andrews Links Trust and NBC Sports Group have today announced an exclusive, long-term partnership that will designate Golf Channel as the Official Media Partner of St Andrews Links, the club being widely known as the Home of Golf.
Indeed, St Andrews Links is the largest public golf complex in Europe - home to seven golf courses, including the world's oldest and most famous Links, the Old Course.
"It's an honour to partner with St. Andrews Links and help showcase their story to a worldwide audience, which cherishes the history of the game and its home in St Andrews", said Mike McCarley, president, Golf, NBC Sports. "The Official Partner of St Andrews model will further expand the unique opportunities Golf Channel can offer brands that want to be associated with the prestigious history of St Andrews, as well as its place as a modern golf destination that is revered for its pure golf experience".
24th January, 2018/UK
British Airways partners 2018 ITTF Team World Cup
British Airways is to be the Official Airline Partner of the 2018 ITTF Team World Cup.
The announcement was made by The International Table Tennis Federation (ITTF) and Table Tennis England (TTE). The event will be held in London from 22nd to 25th February.
The Team World Cup, last held in Dubai in 2015, comprises twelve men's and twelve women's teams which are made up of a host team, continental champions and the other top finishers at the 2016 World Team Table Tennis Championships. The event will witness top teams from across the globe compete for glory in the iconic Copper Box Arena, one of many Olympic and Paralympic venues for London 2012.
23rd January, 2018/Switzerland
MGX Minerals announced as Exclusive Digital Sponsor of World Economic Forum
MGX Minerals has announced that it has been selected as the Exclusive Digital Sponsor of the World Economic Forum 2018. This globally recognized and event is taking place from today, January 23rd to January 26th, 2018 in Davos-Klosters, Switzerland.
The World Economic Forum engages the foremost leaders of society to shape global, regional and industry agendas. More than 2,500 participants from over 100 counties will participate in over 400 sessions.
For the first time in history, Forum participants will even include a currently seated President of the United States, Donald Trump.
22nd January, 2018/Fiji
Fiji National University signs as Gold Sponsor of Commonwealth Conference
The Fiji National University has presented a $20,000 cheque to the country's Ministry of Education to secure Gold Sponsorship of next month's high-profile 20th Conference of Commonwealth Education Ministers (CCEM), to be held at Sheraton Fiji Resort, on Denarau Island in Nadi.
Some fifty-two commonwealth education ministers are expected to converge on Nadi from 19th to 23rd February for the conference, which will address the question: "Sustainability and Resilience: Can Education Deliver?".
This is the first time a Pacific island country has been selected to host the conference, which is expected to attract close to 400 local and international delegates.