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International media planning and buying
14th April, 2015/USA
Soft drink sponsorship wars as PepsiCo and Coca-Cola make major new deal announcements on same day ...
PepsiCo and NBA announce landmark sponsorship deal

PepsiCo and the National Basketball Association (NBA) have announced a new multiyear marketing partnership.

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As part of this expansive food and beverage partnership with the league, PepsiCo will leverage its Mountain Dew, Aquafina, Brisk, Doritos and Ruffles brands to engage NBA fans through PepsiCo's established high profile sports marketing activations.

The partnership between the NBA and PepsiCo builds upon the league's relationship with Gatorade, the NBA's longest-standing partner.

Meanwhile ...

The Coca-Cola Company signs partnership with U.S. Soccer and MLS

The Coca-Cola Company, United States Soccer Federation and Major League Soccer (MLS) have announced a new, multi-year partnership agreement, in a move designed, say the parties, "to help bring soccer to new heights in the United States".

Opportunities galore!

The Sheffield College chalks up sponsorship requirements for equipping its soon-to-open Centre for the Creative Industries ...

South Africa

FADCreationS takes steps to attract sponsors to partner its range of dance instruction programmes ...

dulwich picture gallery sponsorship

History and innovation: Dulwich Picture Gallery puts a wide range of opportunities in the frame for sponsorship ...


Sponsorship of 3D Cakes' new TV series is the perfect recipe for raising brand awareness ...


The Substation in Singapore could be on track as a platform for arts sponsors' campaigns ...


Be a leader in promoting vision health, with CNIB ...


Ikon exhibits high profile opportunities linked to new work by Angolan artist Nástio Mosquito at Venice Biennale ...


Palm Beach Poetry Festival is well-versed in offering imaginative sponsorship opportunities ... ...


Second chances offered by Europa Point FC could mean rock solid opportunities for sponsors ...


Sponsors of historic Rosewood Rail Museum in Queensland will be right on track for sponsorship success ...

South America/UK

Liverpool Carnival Company puts spectacular Brazilica festival opportunities on parade ...


The British Firework Championships offers a spectacular opportunity for national media coverage ...

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