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International media planning and buying
17th October, 2014/Japan
PANASONIC SIGNS OFFICIAL WORLDWIDE PARALYMPIC AGREEMENT
Panasonic Corporation has announced that it has signed an Official Worldwide Paralympic Partnership agreement with the International Paralympic Committee (IPC) for six years and two months from 2014 through to the Tokyo 2020 Paralympic Games.
 
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The signing ceremony, held in Tokyo, Japan, was attended by IPC President Sir Philip Craven and Panasonic Corporation Executive Officer Satoshi Takeyasu.

Since its foundation, says Panasonic, it has been a basic principle for the brand to contribute to society through its business.

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