The premier global database of current sponsorship news
30th May, 2020/Italy
Acronis enters official AI partnership with A.S. Roma

Acronis, a global leader in cyber protection, today announced the Official Artificial Intelligence partnership with Associazione Sportiva Roma, an Italian professional football club. Under the agreement, Acronis will be providing AI and Machine Learning (ML) solutions to process football data to optimise game and business operations, and cyber protection solutions for mission-critical workloads.

A.S. Roma's Chief Operating Officer, Francesco Calvo, shared his thoughts on the importance of the partnership. "The sport of football is constantly evolving, and we have entered an age where we are more dependent than ever before on data to make game-winning calls. However, the more important data is the more at risk it becomes. This is why we are partnering up with Acronis to not only help us analyse and improve the quality of the data we collect, but also to protect it. We are excited to be #CyberFit with Acronis".

AI/ML technology is a major factor of the partnership. Not only is it being applied in data analysis, but it is also a core part of many of the solutions that AS Roma will be using to protect their systems. One such solution is Acronis Cyber Protect, an AI-powered integration of data protection and cyber security. Everything an organisation needs to protect itself from cyber threats and data loss, including backup and recovery, anti-malware, and security management, can be managed from a single console.

"AI and ML technologies will help the club in the back office and on the pitch, especially as the country recovers from the Covid-19 pandemic", explained Acronis' Senior Vice President, Jan-Jaap Jager.

29th May, 2020/USA
United Healthcare (UHC) commits to supporting postponed Maryland Cycling Classic as presenting sponsor

Race organizers of the newly-created Maryland Cycling Classic along with state, city and Baltimore County partners announced the event's postponement until 2021 due to COVID-19 related health and safety concerns. But organizers also announced that UnitedHealthcare (UHC) has signed on as the presenting sponsor of the event and remains committed to supporting in 2021.

Like many other major events around the world, the Maryland Cycling Classic is challenged by the current unknowns around COVID-19 and health and safety concerns while staging an outdoor, free, public event with large crowds.

The race, which is slated to start in Baltimore County and finish in the City of Baltimore, will attract some of the world's best cyclists, including Tour de France riders, Olympians, World and National Champions. The weekend-long celebration will include community and lifestyle events.

"I'm very excited to see UnitedHealthcare and other sponsors stepping up to support cycling during this time. I think their commitment to the sport will get us through this difficult period and it's nice to know they believe in our sport", said Gavin Mannion, the winner of the 2018 Colorado Classic, who races professionally for Rally Cycling, one of the top U.S.-based professional teams. "As an American athlete, it's exciting to have a UCI Pro Series one-day event in the U.S. Since I've been a pro cyclist, the U.S. has had some very high-level stage races, but always seemed to lack in the one-day department, so, I'm already looking forward to next year".

27th May, 2020/Iceland
PUMA signs long-term partnership with the Football Association of Iceland

Sports company PUMA has entered into a long-term partnership with the Football Association of Iceland (KSI) to become the official technical sponsor for the men’s, women’s and youth teams.

With a population of just 330,000, Iceland qualified for the UEFA EURO 2016 Finals and was the smallest national team to qualify for the men's FIFA World Cup in 2018. The women's team have also achieved success by qualifying for three UEFA Women's European Championships in a row, 2009, 2013 and 2017. Following their rise in the world rankings, Iceland has been embraced around the world, capturing the imagination of football fans with inspirational performances on the pitch and strong support off the pitch.

Fans of the Icelandic team have produced an exhilarating stadium atmosphere with the now iconic ‘Thunderclap’. This spectacle has gained widespread popularity and attention after reverberating all over the world. Following matches, the players join the fans to continue this tradition in a post-match ritual, showcasing the remarkable bond the team have with their fans.

Iceland will join a number of national teams on the PUMA roster such as Italy, Austria, Serbia, Switzerland and the Czech Republic.

25th May, 2020/China
BASF renews global sponsorship of WorldSkills to continue developing new talent

BASF's Coatings division has signed a new global industry partnership with WorldSkills International. The agreement continues BASF's long-standing commitment to developing new talent in the automotive refinish industry and solidifies BASF's support of the next global WorldSkills Competition, which will be held in Shanghai in 2021.

Started in 1950, WorldSkills Competitions boast a position as the gold standard of excellence in vocational skills, inspiring young competitors to reach new heights, while giving them the training and skills needed to turn their passion into a profession. The last global WorldSkills Competition, held in Kazan, Russia in 2019, featured more than 1,350 competitors from sixty-three countries and regions.

BASF's sponsorship is one of several initiatives to develop skilled spray painters around the globe. "We are very happy to partner with WorldSkills once again following the successful use of our Glasurit brand of refinish coatings at WorldSkills Kazan 2019 to focus on sustainability, digitalization and diversity for the next generation of spray painters. The event brings together young people, industry, government, education and institutions, to promote the benefits of our industry and drives the passion for skilled car painters to enter the field", said Fabien Boschetti, Director, Global Marketing Automotive Refinish Coatings Solutions, BASF.

22nd May, 2020/China
Alibaba challenges students to create solutions for a post Covid-19 world

Innovative students from across thirteen markets who want to help the world and be rewarded for their ingenuity will now have the chance.

Alibaba Business School has announced the launch of Alibaba Global E-Commerce Talent (GET) Global Challenge 2020, aimed squarely at helping businesses and organizations worldwide recover faster and rebound stronger in the wake of the Covid-19 pandemic. The competition aims to empower the next generation of entrepreneurial talents to contribute by creating transformative digital solutions in collaboration with mentors and partners from the Alibaba network.

Targeted at university and higher education institution students from thirteen markets including the African continent, China, Colombia, France, Indonesia, Malaysia, Mexico, the Philippines, Russia, Serbia, South Korea, Thailand and Uzbekistan, the competition will be conducted virtually and span four phases. A minimum of 100 teams, each comprising three to five members, are expected to compete. Following national finals that will take place between June and August, over thirty teams will face off virtually in the World Finals from August 17th to 25th, 2020.

21st May, 2020/USA
Sporting KC announces new facility names at Compass Minerals National Performance Center and Compass Minerals Sporting Fields

As part of a multifaceted First Team partnership with Compass Minerals, Sporting Kansas City has formally announced new names for two world-class sports facilities in Kansas City, Kansas: Compass Minerals National Performance Center, formerly Pinnacle, and Compass Minerals Sporting Fields, formerly Wyandotte Sporting Fields.

The multi-year partnership launched in 2018 and saw Compass Minerals become Sporting Kansas City's first sleeve sponsor ahead of the 2020 Major League Soccer season.

Compass Minerals National Performance Center, a $75-million facility that opened in 2018, serves as the state-of-the-art training home of Sporting Kansas City and a premier soccer destination for the development of players, coaches and referees at the youth through professional levels. Compass Minerals Sporting Fields, a $20-million complex that opened in 2017, boasts 12 playing fields across 52 acres as one of the Midwest’s top venues for youth sports.

Headquartered in Overland Park, Kansas, Compass Minerals is the official plant nutrition and salt provider of Sporting Kansas City with production and packaging facilities located throughout the world. The company is the leading salt producer in North America and the United Kingdom as well as the United States’ leading producer of magnesium chloride.

19th May, 2020/USA
Bank of America signs on as Founding Corporate Sponsor of SciTech Scity Innovation Campus

Liberty Science Center (LSC) has announced that Bank of America has signed on as a Founding Corporate Sponsor of SciTech Scity, LSC's planned 30-acre innovation campus that will aim to grow dozens of world-changing science and technology companies and reimagine K-12 science education.

Bank of America donated $1 million to the effort, which will ensure that the scientists of tomorrow will be prepared with the tools and technologies they need to deal with future crises, as well as to discover and pioneer breakthroughs that will make the world a better place for years to come.

The bank has dedicated more than $100 million to coronavirus response efforts to help tackle pressing health and humanitarian issues facing those most vulnerable, such as food insecurity, medical response and access to education.

18th May, 2020/UK
Britons shift donations to NHS charities rather than children and animals

Charitable giving in the UK has shifted dramatically towards support for hospitals and NHS organisations in the weeks since the coronavirus pandemic took hold as donations to children and animal welfare charities have declined.

New research from the Charities Aid Foundation (CAF), which tracks UK household giving patterns every month, found that 35% of people who had given to charity in the past four weeks had given to hospitals and hospices – a large jump from the long term average of 21%.

The number of people giving money to children’s causes and animal welfare has dropped in the same period. In the CAF UK Giving report released in 2019 – which tracked trends across all of 2018 - children’s charities and animal welfare were the joint most popular causes to which people donated their money.



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